The red goldof Absheron

Six generations on the same land, with the same patience. Just three threads from each flower — at dawn, by hand.

  1. Three threadsEach flower has only three stigmas. They are the saffron.
  2. At dawnThe flower is picked by hand before sunrise. Once the day opens, the aroma is gone.
  3. 150 flowersFor one gram of dried saffron. For a kilogram — more than 150,000.
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The most expensive spice in the world is not gathered by machine. Nor can it be hurried. We have known this since 1959 — and we still separate every thread by hand.

Read our story

What is the saffron doing now?

The field is alive. See what is happening above and below the soil today.

Follow the whole year
Saffron 1 g
Saffron 2 g
Saffron 6 g
Saffron 11 g

Threads

Stigma only. No fragments, no yellow style, no dye — every batch is tested to ISO 3632 in a European laboratory.

One gram of pure saffron threads in a gift box. The yield of some 150 flowers — enough for 30–40 servings of pilaf, or a month of daily tea.

50 AZNView

Two grams of threads in a glass vial, with a signature medallion. The hinged box makes it a gift as it is.

90 AZNView

Six grams in a cork-stoppered glass tube. The threads are whole, with no fragments — colour and aroma hold for years.

220 AZNView

Eleven grams of saffron in a box that opens like a book, with thread tweezers and a bronze medallion. The dawn harvest of over fifteen hundred flowers.

350 AZNView

Honey and tea

Two quiet luxuries of the morning table.

SARA Cosmetics

Saffron has been worn on the skin for centuries. We simply put it in a bottle.

Choose a gift

Name your budget, and we will show the right ones among 40 ready sets.

150AZN
60500 AZN
0 matching sets
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Proof in numbers

ISO 3632 measures saffron by three values. The Category I threshold and our result:

295

Crocin

colouring strength · threshold ≥ 200

100

Picrocrocin

flavour · threshold ≥ 70

38

Safranal

aroma · range 20–50

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